DAPR. – the brand
DAPR. is a modern take on styling and grooming must-haves that is not limited by boundaries or categories. Every day is an opportunity and the difference lies in the details. We’re here to make sure you stand out.
Dapr. aims to curate and provide products that give people an edge, help them make a sharp and distinguished impression. A Dapr. product is meant to be a source of confidence; a silent wing-man that’s always on the job even if you’re distracted. The brand takes the responsibility of introducing must-have products and making them easily available, while ensuring an extremely high grade of quality and outlook.
Dapr. was not founded with the idea of making profits in the short term, or as a start-up with an exit strategy. Dapr. is a brand that will continue to nurture & adapt. It’s a brand that understands that it takes time to build something that can be trusted with a certain responsibility. It started with curiosity and has come to life with perseverance.
We started fiddling with cosmetic formulations like it was a school chemistry project. (Remember how imperative it was that the lava came oozing out of the volcano when the teacher came by?) With no background in chemistry but determination similar to mad scientists, we wanted to understand how a man’s styling or grooming product could be made. Over time, we understood that it could be done without compromises.
It took time to understand what people were offering in India. We never went to a manufacturer to ask if they could make something we wanted. We went to them and asked if they could match our formulation. We were obsessed with product quality and wanted to offer something that would make a difference on a daily basis. Something as essential as hygiene needed to be of a respectable grade. It was one thing to make something at home and a totally different challenge to replicate that in thousands at a factory.
We’re selling something that we use ourselves. This was reason enough to part ways with compromises at the very beginning. Cutting corners is very easy and profitable but receiving a call about how awesome a customer’s purchase is, is far more enjoyable and rewarding. It’s also very easy to make out if you are being served a sub-standard product and it’s a dangerous idea to even consider offering something that is not what we say it is. Today’s consumer cannot be taken for a ride.
At Dapr. we will never sacrifice product quality, it helps us stand out. We’ll continue to contribute to this industry in the best manner possible and we’re proud of every other brand that has made substantial efforts towards making men’s grooming & styling such a phenomenon. We urge you to contribute by choosing whichever brand you are comfortable trusting. Your opinion matters.